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What We Designed
Format: “Warehouse War” — an immersive game built on real logistics challenges
Theme: “From conflict to coordination” — a shift-wise transformation through movement and metaphor
Mechanics: Every task mirrored a real friction point: packaging errors, route planning, communication under pressure
Core Game Elements
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Blind relay obstacle courses (trust under pressure)
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Packaging panic zones (attention to detail under time constraints)
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“Logistics Sudoku” — strategic route optimization
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Cross-shift mixed teams and rotating leadership roles
Designed for Operational Flow
We ran four game waves across shifts with no interference to operations — every employee joined on their own turf, in their own rhythm
Why It Worked
Because it wasn’t external. It was embedded. We didn’t pull people away from their reality — we helped them reframe it together. The space stayed the same. The dynamic changed completely
What Changed
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+15% boost in internal eNPS (highest score of the year)
40% drop in HR complaints in just one month
Shift-to-shift collaboration improved visibly within weeks
A grassroots initiative — “Job Swap Days” — emerged and scaled organically
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The Initial Challenge
After a demanding season, team spirit was at an all-time low. Three shifts operated like separate worlds — disconnected, misaligned, and increasingly frustrated. Lunches and quizzes hadn’t worked. What the team needed wasn’t another break — it was a breakthrough
Through our diagnostic phase, one insight stood out: people didn’t want entertainment — they wanted relevance. So we brought the energy into their environment — and reimagined the warehouse floor as a live strategy zone
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